How to Design an Effective Book Cover
Even a good book may never exit the bookstore shelf if the cover doesn’t catch the reader’s eye. Bottom line, how your book cover looks like is possibly the most critical aspect of the whole book design and marketing process.
Below are some pointers to assist create a good book cover mockup:
Check out similar genre book covers.
Visit online and local bookstores and take a look at books in your category. When you go to the part of the shop where someday your book might be, what’s the first cover that attracted your attention, and what is the reason? What made the cover stand out from the others? In the same manner, pay attention to those covers that you thought were the worst. Take all such questions into account when creating our book cover mockup.
Pick the right colors.
Take note of the psychological impact of the colors you choose for your cover. If your book is about yoga, you may not want a red or orange cover because these colors tend to be exciting rather than relaxing. Use white or blue for your book cover mockup and you’ll end up with something more peaceful and probably more apt. Again, scan other books in your same category and notice the colors they use. How do you want readers to feel about your book? What colors can give you that feeling?
Put your title and name in the right places.
Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. As soon as you have established yourself as an author, you can make your name your cover’s main attraction. In any case, the letters must be easy to read. As you create your book cover mockup , you’ll see that plain fonts in basic colors are better, but ensure the text won’t lose itself in the color behind it.
Choose appropriate artwork.
The artwork you use should match the content of your book and must not distort the message is about. Following her death, some Agatha Christie’s murder mystery books had covers with gruesome illustrations, such as blood streaming out of someone’s mouth. While the covers were successful in catching attention, that ended there. People typically have an aversion to such shocking images. So don’t be content with getting their attention – they should be inclined to dig deeper.
Keep it simple.
Be sure the cover is not chaotic. Try a distance test. Reduced your book cover mockup to one inch in height – the size it will be on the Internet. If your artwork could not be easily distinguished at that size, it is too complicated. Also have the cover at book size and see how it looks from ten feet away. If the artwork couldn’t be distinguish it that easily, it may not be the right choice.